With season 11 of the iRacing eNASCAR season amongst us, the announcement that Coca-Cola has become a new title sponsor has brought with it not just a TV broadcast deal but tripled the prize pool to a whopping $300,000

eNASCAR in 2020

For the first time ever, drivers and teams will be earning cash prizes throughout the year and Coke as a new sponsor is a big reason for this. Plus the new TV broadcast deal will see six of the playoff races, beamed across the US on NBCSN.

eSports is undergoing a huge growth period and with this latest announcement, it only goes to strengthen the legitimacy of the sport and its future.

We will be discussing this and more eSports stories on our own eSports talkshow, which is scheduled each Sunday at 3pm (Brisbane), check our stream guide for local times and other stream dates.