TAG Heuer joins as title sponsor and prizepool grows to US$200,000
With the global Coronavirus issue, halting the Olympics, postponing all social events and cancelling virtually almost every sport it’s hard to believe anyone would be signing up to sponsor anything but TAG Heuer have bucked that trend to join forces with Porsche in the Porsche eSports Supercup on iRacing and become title sponsors for the 2020 series. This now means the prizepool grows to a very generous $200,000US
With Simracing the only form of motorsport which has been able to continue through this crisis, and weather the storm. Simracing’s strength and popularity has also grown in just a few short weeks, so it comes as no suprise that TAG may have seen this as an opportunity to join the likes of Coca-Cola, who signed onto the eNASCAR series for 2020 and have seen great success through online streaming, plus a broadcast deal for the playoffs on NBC later in the year.
Porsche also have a working relationship in Formula E and see this virtual partnership as an extension of that, enabling both the history and workmanship to continue in this premier eSports race series.
Round 1 is set to kick off at Zandvoort on 2nd May, 2020 and 2019 champion Josh Rodgers will be looking to begin his title defence, only this time with more money on the line.